Why Most Hotels Still Get Video Wrong (And What Hotel Video Marketing Should Actually Look Like)
- Admin
- Apr 8
- 3 min read
Updated: Apr 9
Over the past few years, I’ve been entrusted by leading creative agencies to produce high-impact video and photo content for international brands, fast-scaling startups, and government-backed projects — including political campaigns, national institutions, and the European Commission. I also had the opportunity to collaborate with the Barceló Group in Mexico, creating lifestyle visuals for one of their hospitality experiences.
From luxury events to corporate launches, I’ve helped capture stories that build trust, spark emotion, and drive real results.
The Problem: Outdated Content in a Visual-First World
Boutique hotels and hostels often rely on outdated websites and generic photography — while travelers now expect more. They want to feel the energy, the vibe, the lifestyle. Photos alone don’t cut it anymore.
Today, the best-performing hospitality brands are using cinematic video to show, not just tell — to make you feel what it’s like to arrive, stay, and connect.
Why Hotel Video Marketing Needs a Global Visual Strategy
If your hotel or brand wants to attract a global audience, your visuals need to match that ambition . I’ve seen firsthand what kind of content resonates in different regions, and I’ve helped startups go from zero to global just by aligning their visuals with the markets they were trying to grow into.
📊 The Research: Video Drives More Bookings
Here’s what the data says:
67% more likely to book with a video tour – SiteMinder
34% more engagement on listings with video – TripAdvisor
225% more likely to generate booking inquiries – TripAdvisor
51% of travelers say hotel videos influence their choice – Think with Google
53x more likely to rank on Google’s first page when video is present – AP News vis Forrester
It’s Not Just About “Nice Footage” — It’s About Status & Story
A proper hotel video doesn’t just show a bed or a beach view.
It builds your brand’s emotional status.
It tells your story in a way that makes people want to be there.
It creates a mood — and in hospitality, mood = money.
What Makes My Work Different?
I’ve done editing work for major clients, and I’ve been flown out — solo — to shoot brand content in places like Bangkok, Bogotá, Cancún, Rimini, Valencia, and many more.
I understand the feeling a video needs to deliver. I know how to capture the aura of a place.
I’ve seen 12-person camera crews deliver mediocre work because no one understood the brand. Meanwhile, I’ve delivered single-operator videos that got more praise and results than theirs — because I understood the mission and edited with intent.
You don’t need a big team — you need the right one. Sometimes, that’s just one person.
FPV & Drone: Next-Level Storytelling That Drives Engagement
Want your property to stand out instantly? FPV and drone footage don’t just look cinematic — they increase engagement time, show off scale and design, and keep people scrolling longer (which helps your SEO).
These aerial shots give travelers a full perspective of your location, amenities, and vibe — all in a few seconds.
I’ve seen firsthand how hotel video marketing transforms a property’s brand — not just through visuals, but by creating a feeling people want to step into.
I integrate both cinematic drone and high-energy FPV footage to bring hotels, events, and destinations to life — the kind of content that makes people say “I want to be there.”
Editing Is the Superpower Most Creators Underestimate
Great content isn’t about owning the best gear. It’s about being precise.
Editing isn’t a task — it’s the art form that makes or breaks everything.
It’s where I shine — and it’s why clients keep calling me back.
The Bottom Line
If you’re in the travel or lifestyle space, video is your leverage.
It’s your emotional hook, your SEO advantage, and your sales funnel — all in one.
Want visuals that actually drive bookings, trust, and growth?
Let’s talk: chris@zan-productions.com
Instagram: @TheZanier
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